Grow Your Business with AmTape & Cellux
We're committed to supporting Independent Dealers—not competing with them through big-box retailers. Partner with AmTape and Cellux to gain access to premium masking products, competitive wholesale pricing, and direct factory support.
Over 100 Years of Global Adhesive Mastery
Established 1922
Cellux has pioneered high-performance adhesive tapes for over a century, delivering consistency and innovation to distributors worldwide.
Global Presence
Active supply chains and local support across 12 countries ensure your inventory is protected and restocked efficiently.
Professional Formulation
Formulated specifically for professionals. Engineered for sharp, bleeding-free lines, clean releases, and zero residue.
Our Pledge to Independent Dealers
We don't partner with big-box national retailers. We believe the local distributor is the backbone of the industry. When you partner with AmTape, you secure a market that we actively protect. We grow when you grow.
Exclusive Partner Benefits
Better Margins
Competitive dealer pricing designed to help you increase profitability.
Innovative Products
A premium masking tape lineup that delivers exceptional performance and helps you stand out from the competition.
Marketing Support
Counter displays, merchandising materials, and product launch support to help drive sales.
Direct Factory Support
Responsive customer service, product training, and technical support directly from the manufacturer.
Who Can Apply?
Essential requirements for joining our authorized distributor program.
Commercial registration
Applicants must have a legally registered business or retail storefront related to hardware, paint, marine, or automotive supplies.
Industry presence
An established sales network or sales reps capable of serving local professionals, painting contractors, or body shops.
Initial stock volume
A minimum opening order is required to ensure your inventory can properly showcase and support client demands.
Frequently Asked Questions
What is the minimum opening order volume?
Minimum order quantities are tailored to your region and business size. We aim to keep initial orders accessible while ensuring you have sufficient stock to represent the brand.
How does territory exclusivity work?
We grant geographic sales protection based on volume agreements. Once approved, we protect your territory so you remain the single local source for AmTape solutions.
What marketing materials are included?
All approved dealers receive a complementary marketing package, including counter displays, brochure sets, color charts, physical banners, and digital catalog assets.
How long does the application review process take?
Our team reviews B2B dealership applications within 2-3 business days. Once approved, we configure your account and help compile your first order for fast shipment.