We Stick Strong: How AmTape® Is Changing the Way Pros Mask, Paint, and Build

We Stick Strong: How AmTape® Is Changing the Way Pros Mask, Paint, and Build

A Brand Born from Strength and Precision

Every great job starts with preparation: the careful masking, the crisp lines, the confidence that your work will stand the test of time.
At AmTape, we built a brand for those moments. For the painters, body shop pros, contractors, and builders who take pride in every detail.

AmTape was born with one purpose: to deliver masking performance professionals can trust. Every time. On every surface.

Backed by decades of adhesive innovation from Cellux®, our tapes combine advanced materials like Washi paper, superior adhesives, and precision engineering to create the next generation of masking solutions.

Because in every industry, from automotive refinishing to fine interior painting, one truth remains constant: results stick when the tape does.

“We Stick Strong” — More Than a Slogan

When we say We Stick Strong, it’s more than a tagline.
It’s a mindset shared by every professional who refuses to cut corners.

  • The painter taping a perfect line at 6 AM before the next coat.
  • The body shop tech masking curves that demand accuracy down to the millimeter.
  • The contractor who preps an exterior knowing it’ll face heat, humidity, and UV for weeks.

They stick strong.
And so does AmTape.

Our tapes are engineered to match that same work ethic, high-temp endurance up to 150°C, UV resistance up to 120 days, and clean removal with zero residue.
Because pros don’t have time for failure. They have deadlines, clients, and reputations to protect.

Designed for Every Trade

AmTape’s portfolio is built around two professional lines, each designed to meet real-world demands across industries:

The Premium Line

For high-precision work where performance can’t fail — Best Painter’s™, Multi-Surfaces™, Auto Body Shop™, and Delicate Surfaces™.
These tapes use advanced Washi technology to deliver razor-sharp paint lines, even after weeks of exposure or heat curing.

The Professional Line

For daily use on job sites, marinas, or auto shops — Contractor, Painter’s, Body Shop™, Marine Lamination, and High Performance Tapes.
These are the workhorses, durable, flexible, and cost-effective, built for pros who rely on performance without compromise.

From construction masking to marine finishing, AmTape covers it all, with precision, durability, and trust built into every roll.

Innovation You Can Feel

What makes AmTape different isn’t just science, it’s experience.
Our R&D team took the frustrations professionals face with ordinary masking tapes, peeling, residue, edge bleed, and solved them one by one:

  • Advanced adhesives resist solvents and moisture while ensuring effortless clean removal.
  • High-temp materials handle bake cycles, IR lamps, and tough outdoor environments.
  • Superior Washi paper backings ensure tear resistance, flexibility, and flawless lines.

It’s innovation that feels different the moment you unroll it. Smooth. Steady. Reliable.

Built for Professionals, Trusted by Professionals

AmTape isn’t for everyone. It’s for those who care about the final result.
The craftsmen who take pride in their prep.
The builders who know the smallest detail can define a reputation.
The body shop that won’t settle for “good enough.”

Every roll of AmTape carries that same commitment.
Because when your name is on the job, you can’t afford to miss a line.

Join the Movement — #WeStickStrong

This is more than a launch. It’s a community of professionals who share the same values — quality, precision, pride.
Whether you’re taping trim, prepping a hull, or finishing a fender, AmTape is here to make your work look as strong as your skill.

We Stick Strong — and so do you.

Explore the full AmTape® product range at www.AmTape.us

Connect with AmTape

Follow AmTape for pro tips, demos, and real results from painters, builders, and body shops who #WeStickStrong every day.

TikTok: cellux.us
Instagram: @cellux.us
Facebook: Cellux US
LinkedIn: AmTape by Cellux
YouTube: Cellux US

Join the community — share your masking results, projects, or shop moments using #WeStickStrong, and your work could be featured on our channels.

 

Created by:
Natalia Martelo
Learning and Development Manager
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